anema

We let nature lead our style

Bloom Like you

Our bags are crafted from nature and are designed to brighten your day, to last a lifetime, not a season. We bloom bright because a world without flowers is a world without colour.

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We believe that

You look better when you’re you, So bloom like you!

Why blend in and look like everyone else when you are meant to be you and look like you? You’re tall? So be tall! You’re curly haired? Be curly-haired! You know a stand out bag, much like you shouldn’t have to be a sometimes bag. You were born to stand out all the time, not just sometimes. Because when you bloom, we all bloom.

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Quality manufacturing

All our products are crafted from durable materials and finished with quality stitching — rigorously tested to last a lifetime, not just a season.

Functional and practical

Made to carry all of life’s essentials and keep up with every part of it. Throw it on your arm, toss it in the car, sling it over a chair, or pop it in the wash. These bag’s are built to move with you, not hold you back.

Unique and personal

Our inspiration comes from nature, ever-changing from hour to hour, day to day. Think bold, interesting, surprising, joyful. A flower isn’t just a flower and our bags isn’t just a bag. It tells a story, but it’s not about us: it’s about you.

INTEntionally made to carry your story

BLOOM BOLDly EVERYWHERE

School runs, park strolls, after-work blooms, dance class, first dates, D&M’s with mates. Beach swims, Nana’s birthday, your store’s first anniversary, your own special day.

When life is in full bloom, carrying it all is part of the adventure. When finding a bag that carries your unique flower power, well that’s where the magic truly blossoms.

OUR SEASONAL STORIES

IN BLOOM

Floriography

What’s Your Flower Story

Flowers are sneaky little time machines, aren't they? One whiff of lavender and suddenly you're eight years old remembering your holiday on the South West Coast of Western Australia stopping at the...

Early Access. Sneak Peeks. Special Offers.

IN BLOOM